Transformation Lighthouse is a team of professional and crazy people, sometimes even heretical, who like technology and innovation, but strive towards a better society that will put people first. We’re obsessed with reading and we don’t like mediocracy. We’re not perfect, but we show up every day and think how can we make a change – just like you! We aren’t afraid to get our hands dirty, so we gladly take the shovel and dig into that transformation and the future you with you!

We believe that each individual is a unique and indispensable part of the company, and it is essential to give voice to those that are the foundation of it. And them make them work together better. This empowerment of individuals leads to a strong team where every one is working with purpose and vision. Only then will the transformation lead to sustainable business innovation.

The entire program of Transformation Lighthouse consists of experts that have themselves worked in big world enterprise companies and founded startups. That are coming across both worlds all the time and recognized the need of helping others do the steps too.

Our Coaches and Experts

My superpower:

Creating and implementing innovative “blitzkrieg” projects with long lasting business and social impact.



Achiever – give me the goal and I’ll achieve it in the shortest possible time. Give me an idea and it will become true in record time.

Individualisation – I treat and consider each person as unique. And when you want to achieve goals in the shortest possible time, you can empower them by using and working on their individual strengths. Only empowered individuals make a great team with which you actually can move boundaries of possible.

Learner– I learn ALL the time and EVERY day. I love to learn. There are only lessons learned even in the darkest situations.

Innovation – looking for new, better, improved ways to be efficient and creative.

Positivity – always looking from the bright side of life, as The Monthy Python sing.

And all these 5 strengths together make my superhero power 🙂

Linedin profil: https://www.linkedin.com/in/ur%C5%A1ka-je%C5%BE-983a5311/

Urška jež

My superpower:

The ability to get excited for new projects/skills/things





Learner: Always learning new things and new skills. I am a student of this adventure we call life. My one wish is to have more time to study everything I want to learn more about.

Ideation: Fascinated by new ideas and a capability to find connections between seemingly unrelated issues.

Intellection: Introspective and appreciate a good intellectual debate

Restorative: Enjoying the challenge of analysing the symptoms, identifying what is wrong and finding the solution

Belief: have strong values that lead most of my choices in life. Based on my previous strengths you can imagine what they are.

Linkedin: https://www.linkedin.com/in/martin-jarc-58019a176/

Martin Jarc

Anastasia Sorgo

My Superpower:

I turn the right words into the right stories for the right audience, in order to create the most extraordinary dynamics between all of us.




Communication: I’m a storyteller. I transform thoughts into products that sell, ideas into stories and emotions into successful partnerships. Are you ready for a new story?

Woo: I’m the icebreaker of every conversation and meeting. I bring energy to the team, seeing potential connections in every place I go. Good vibes and positive attitude? That’s my jam!

Individualization: My strong intuition helps me understand who’s in front of me and how to act, in order to bring the best out of people. I transform unique individuals into a balanced team that makes wonders.

Maximizer: I’m focused on perfection and I’m only satisfied with extraordinary results. I strongly believe everyone can achieve brilliant success, if focused on developing his own particular skill set.

Significance: I want to have a big impact on individuals and society as a whole, because I believe all of us have something to share with others. The power of true greatness lies in our own contribution to the world.


Anastasia Sorgo

My super power:

I conceptualize and implement programs that empower people to be more proactive, responsible, creative and willing to take on new challenges. As a change master I focus on creating long-lasting impact by developing environments that support mind-set shifts and behaviour modification. Professor of psychology at University of Sigmund Freud


Learner: I genuinely enjoy the process of learning and implementing new knowledge into practice. I bring curiosity and desire for continuous development into the picture.

Achiever: I am very goal oriented and dedicated to achieving the targets we set up. I am productive and can dictate the tempo of work-flow in order to ‘get things done’.

Activator: I love turning ideas into reality which is why I am usually a catalysator that gets the process going and infects people with the ‘Let’s do this attitude’ attitude.

Individualization: I can notice and appreciate unique qualities of an individual and then use that knowledge to create synergies between team members that leads to better results and efficiency.

Self-assurance: I believe in my capabilities and instincts to guide me in uncertain situations to make the best possible decisions. I also believe in others and am able to empower them to become more self-assured and confident.

Sabina Duvelek

Herman Gyr, Ph.D. is a founding partner of the Enterprise Development Group and creator of the Innovation Blueprint, a model for engaging leaders and other stakeholders in the transformation of their enterprise. Herman has specialized in working with enterprises living through periods of dramatic disruption – many of them underestimating the potential for achieving their highest aspirations during periods of change.

He is co-author of The Dynamic Enterprise: Tools for Turning Chaos into Strategy and Strategy into Action and is a frequent invited speaker and workshop leader around the world on strategic thinking and business transformation in the digital era.

Herman Gyr

Jan Künne is a senior consultant and coach in the areas of innovation management and strategy development. Given his career in multiple corporate leadership roles, he deeply understands the challenges faced at all levels of management.

Jan was a Vice President and a member of the Management Board in a number of companies in Europe. In his last executive position, he was Head of Innovation and Strategy for TPC, the largest broadcast production company in Switzerland. Among many significant innovations, he championed Europe’s first 360-degree 3-D ski racing production, as well as the Prix Europa winning radio platform DIY FM.

In the automotive industry, Jan played an instrumental role supporting the development teams for BMW’s i3 and i8 models, and also guiding the steering board of Rolls- Royce’s “Dawn” and “Deep Learning & AI” implementation teams. In addition, at Lufthansa Cargo, he introduced the “Customer Intimacy Approach” into the Asia Pacific Market.

Today, Jan is the project manager for “Production 4.0” for one of the largest public broadcasters in Germany, where his challenge is to reduce costs while simultaneously enabling disruptive innovation.

Jan Künne

Lisa Friedman, Ph.D. is a co-founder and partner in the Enterprise Development Group. She works with leaders and teams globally to facilitate a shared understanding of the trends transforming their industries, to set a clear innovation strategy for the future, to install simple but powerful innovation practices and tools, and to design their organizations for the future. She is a frequent speaker on “Innovation Silicon Valley Style” and future-driven leadership.

Lisa is a co-author of The Dynamic Enterprise: Tools for Turning Chaos into Strategy and Strategy into Action, Creating Value with CO-STAR: Perfecting and Pitching Your Brilliant Idea, and several articles and book chapters on innovation leadership.

She also coordinates EDG’s Silicon Valley Innovation Immersion Programs, bringing leaders from around the world for visits combined with integration sessions to build learning into their own blueprints for the future.

Lisa Friedman

Joining Nest as a start up in 2012, Andy was the founding head of Nest’s business development group. Starting with the revolutionary Nest Learning Thermostat Andy developed a channel of over one hundred enterprise partners, helping propel Nest towards a $3.2 billion acquisition by Google. In five years Andy helped expand Nest to fourteen countries across North America and Europe making Nest the world’s most recognised brand for energy efficiency and smart home technology.

Prior to joining Nest, Andy was the Director of Environmental Technologies at Apple where he founded the industry’s first product design strategy for environmental excellence. Working closely with Steve Jobs, Andy achieved a number of industry firsts including the elimination of toxic chemicals, the set up of free take-back and recycling programs, the integration of Life Cycle Assessment in product development, and obtaining Energy Star certification across all products.

Andy Baynes

Danijel Koletić is  a globally awarded CEO by the International Public Relations Association (IPRA) as well as the United Nations (UN) for the project „Soaps with Dots“. In 2020, he received, together with his team, the Golden World Contribution award for the sustainable development number 10, defined by the United Nations – reducing inequalities.

Being an internationally recognized consultant in the field of strategic communication management comes with new responsibilities – emphasizing the importance of reducing inequalities, but also sharing his expertise. His love for sharing knowledge is a constant motor that has led to me becoming director of the London School of Public Relations and a certified consultant for the European Bank for Reconstruction and Development.

In addition to his projects, Danijel Koletić also has published various articles and written „PR On My Way“, a book with examples of PR practice. He is  also proud to be columnist for Diplomacy & Commerce, a magazine established by The Economist. Currently, he hold the position of Secretary-General of the World Innovation and Change Management Institute.

Danijel Koletić

My superpower: bringing people and organisations across Europe and beyond

together for exiting new projects in research and innovation

(Stubborn) Achiever – tell me I can not do it and I will prove you wrong!

Life-long Learner– learning is my goal, my hobby and my strength; love to learn especially about new developments in the world of science and innovation

Globe-trotter and cross-culture enthusiast – love working across the borders with people from different cultures and from different walks of life

Life Sciences geek and advocate  – passionate about life science research which I believe will change the world and save the world!


LinkedIn profile

Yulia Matskevich

My superpower:

Empowering right people with right information and creating long-term synergies between them!






Activator – When I see an opportunity to do something cool and good for all – I take the challenge. Like, right away.

Connectedness– I have ability to see connections everywhere! Seriously. I absolutely love matching things…and people.

Positivity– If I would say I’m optimistic all the time, I would lie. But I’m really excited about every single moment in my life. Why wouldn’t I be? It’s amazing to live & learn!

Individualisation– Did I already tell you that I can see connections everywhere? Well, I’m intrigued with the unique talents / qualities of each person and it’s great challenge for me to figure out how different people can work together productively.

Achiever – If I’m taking a trip there must be a final destination of my journey. If I’m putting an effort into something, there must be a goal towards which I work! And my goals are usually big. Simple as that. Otherwise I get cranky…and bored. You don’t want to see me like that.


Anja Žibert

Communication & sustainability strategist, passionate about green tourism. I want to make an impact with my work.






Learner: I’m curious about everything and I want to learn something new every day. I also believe travelling gives us another perspective on the world.

My wish is that everyone contributes towards sustainability, even if it’s just a small thing – every act matters.

Oh, I’m also non-official secretary to my dad.

Tanja Vojvodić

My superpower:

I turn everything into food in no time. 






Focus – I see food. When food is or isn’t

Self-assurance – me is boss here.

Consistency – It is good the way it is. No change. Now gimme food.

Achiever – I know what I want and I know the way to get it. I said gimme food!

Ideation – everything has a potential to be food. My food.